HomeEpisodes › Episode 69
Episode 69
Episode 69 Solo

How to Maximize the ROI at Cybersecurity Conferences

Aug 4, 2025 00:28:34
OT SecurityNetwork SecurityLeadership

Watch This Episode

Welcome back to Protect It All, the podcast where host Aaron Crow goes beyond the basics of OT to explore the dynamic intersection of IT and OT cybersecurity. In this episode, Aaron takes us inside a hacker summer camp in Las Vegas - home to industry giants Black Hat and DEFCON, where tens of thousands of security professionals gather each year. 

Drawing from his years of experience attending these events, Aaron unpacks the good, the bad, and the ugly of the conference circuit: from the value of in-person networking and the buzz of vendor events, to the challenges of ROI, overwhelming hype, and the evolving role of sponsors.

Plus, he shares hard-won tips for making the most of Vegas - including how to find your tribe, engage meaningfully with vendors, and stay cool (literally and figuratively) amidst the chaos. 

Whether you’re a first-timer or a seasoned attendee, this episode is packed with honest insights and actionable advice to help you navigate the ever-evolving world of cybersecurity conferences.

Key Moments: 

03:05 Networking’s Importance in Vegas

08:29 Evaluating Black Hat Conference ROI

12:17 "CISOs' Discreet Presence at Vendor Events"

13:22 Buzzword Overload at Conferences

18:40 Relationship-Driven Sales Strategy

21:02 Balancing Conference Costs and Value

25:44 "Prioritize Genuine Leads Only"

27:05 Enhancing Cybersecurity Events

Connect With Aaron Crow:

 

Learn more about PrOTect IT All:

 

To be a guest or suggest a guest/episode, please email us at [email protected]

 

Please leave us a review on Apple/Spotify Podcasts:

Apple   - https://podcasts.apple.com/us/podcast/protect-it-all/id1727211124

Spotify - https://open.spotify.com/show/1Vvi0euj3rE8xObK0yvYi4

Chapters

03:05Networking’s Importance in Vegas
08:29Evaluating Black Hat Conference ROI
12:17CISOs' Discreet Presence at Vendor Events
13:22Buzzword Overload at Conferences
18:40Relationship-Driven Sales Strategy
21:02Balancing Conference Costs and Value
25:44Prioritize Genuine Leads Only
27:05Enhancing Cybersecurity Events
This show is brought to you by
Want your brand in front of OT, IT, AI, and cloud security decision-makers?
PrOTect IT All listeners are the practitioners and leaders making security buying decisions across critical infrastructure.
See Sponsorship Packages →

Never Miss an Episode

Subscribe to PrOTect IT All and stay ahead of the threats targeting critical infrastructure.